Padel is the fastest-growing sport in the world. Dubai is the world's fastest-growing content capital. The Cup is where they meet.
The Influencer Padel Cup is a two-day, broadcast-first tournament that pairs the region's biggest creators, athletes, and entrepreneurs on professional padel courts — and turns every match into content that carries the story across the UAE and the wider GCC.
This is not a celebrity exhibition. The format is a professionally officiated knockout bracket with real stakes, cinematic production, and a design language that sits between Red Bull sports events and premium Dubai hospitality. Players play to win. Brands activate with purpose. Audiences watch because the storytelling is honest.
To build the region's defining sports-entertainment property — a recurring franchise that promotes padel as lifestyle, showcases Dubai on a global stage, and connects audiences, creators, and brands through sport.
A professional knockout tournament wrapped inside a weekend media festival. Teams pair an influencer with either a pro player or another creator — then fight their way from groups to the Dubai final on Sunday night.
Twenty-four teams across six groups. Every team plays. Top eight advance. Opening ceremony, first on-court brand activations, and a welcome reception to close the night.
Quarters and semis in the afternoon. A celebrity exhibition match before the final. Trophy ceremony, brand awards, and the closing gala — all broadcast live, all cut into next-day highlight reels.
The Cup is designed from day one as a franchise. The format, the visual identity, the broadcast blueprint — all built to travel.
The flagship edition. One weekend in the UAE's content capital — the event that sets the standard for everything that follows.
Expansion across the GCC in the second half of 2026. Same format, local lineups, growing broadcast footprint.
An annual world circuit with regional qualifiers feeding a global final. The Cup as an international sports-entertainment franchise.
Applications for Dubai 2026 are open. Join the first chapter of the Cup.