The first padel tournament built for the feed. A two-day fusion of sport, storytelling, and Dubai lifestyle — where the region's biggest voices compete on professional courts, in front of the cameras that made them.
Padel is the fastest-growing sport in the UAE. The Influencer Padel Cup turns it into a media event — one weekend, twenty-four teams, one city watching.
We gather the region's biggest creators, athletes, and entrepreneurs under one tournament — and put Dubai at the center of the frame.
Built as a broadcast-first property, the Cup combines professional match play with daily content drops, behind-the-scenes storytelling, brand activations, and a celebrity exhibition night. Every match becomes a reel; every reel becomes reach.
Season one launches in Dubai in June 2026. From here, the format extends across the GCC, then globally — Qatar, Saudi Arabia, Spain, Miami — as a recurring annual sports property.
A single intense weekend in Dubai. Thirty-six teams — each pairing an influencer with a pro or another creator — fight from groups through knockouts to a Saturday-night final under the lights.
Thirty-six teams across six groups. Every team plays. Top eight advance. Opening ceremony, first on-court brand activations, and a welcome reception to close the night.
Quarters and semis in the afternoon. A celebrity exhibition match before the final. Trophy ceremony, brand awards, and the closing gala — all broadcast live, all cut into next-day highlight reels.
We partner with a selective roster of brands across mobility, hospitality, beverage, fashion, finance, and technology. Four tiers. On-court presence. Creator integration. Premium audience.
Full partnership deck with audience data, activation formats, and tier comparisons available on request.
See partnership tiersWhether you play, you create, or you build brands — there is a role for you on the court this March.